If you are a real estate broker and wonder if you need an office to jumpstart your career, well the answer would be no. It is not necessary to have a physical office most especially if you are an independent broker. A real estate broker can provide full service to clients; buyers and sellers without having a physical office which requires an expensive overhead.
Being a real estate broker is a career with remarkable rewards and challenges. It is a lucrative endeavor that requires lots of hard work and sacrifices. Therefore, getting into it, it is important to determine whether it is worth the time and money before establishing a physical office.
Here are the reasons why there is no longer a need for a real estate broker to have an office:
- Times have changed. Unlike before, video rentals, travel agencies, specialty shops and even real estate services can operate without having an office. There is a rapid diminishing number of customers who appreciate physical offices as consumers start their purchasing online, including real estate. This is most especially after the pandemic, which limits the movement of individuals.
- Consumer habits have changed and are more technologically driven today. Buyers no longer care if you have an office just as long as you offer full services and needs are met. Most clients opt to look online first before visiting the actual location.
- There is no need to commit yourself to a brick-and-mortar office, therefore, you can use your funds for better marketing, better technology such as mobile access, computer, portable printers, scanners and an efficient agent support. This also lessens your monthly overhead which includes rental, electricity and other operating expenses.
- Because of the industry turnover of agents, real estate offices are more likely to become recruiting centers rather than sales centers. It has become a meeting place for agents before actually going out on locations.
- As a real estate agent, you will meet buyers outside the office showing homes, properties, office spaces, condominiums or completing paperworks and permits. Rendering excellent customer service is vital to be a successful agent. Going to different locations with the clients to show the properties are part of the job and so there will be less need for an office in this scenario.
It is a fact that a space can be an edge when meeting clients and completing paperworks and documents. However, if you are just starting off, a brick-and-mortar office will not determine your success as a real estate broker. It will all boil down to your enthusiasm and the quality of services you offer.