From: Max Keller
Grapevine, Texas

If there was a way to separate yourself from the crowd.... and attract a group of motivated sellers that are being completely ignored by most of your competition...is there any reason you wouldn’t want to know about it?

No? Then you don't want to miss this...

If you are currently investing in a highly competitive market... packed with flippers and wholesalers...

... then what I'm about to share can be a bonafide game-changer for your business... but only if you take action... before one of your competitors sees this.

But first... I have to warn you... there is one thing you must commit to in order to succeed in this highly lucrative niche... 

Get This One Thing WRONG... And You Will Fail

You must commit to being an educator and advocate for the very special motivated sellers you will be working with.... 

I cannot stress enough how important this is... in fact, it's a requirement.. on which I will not bend... for anyone who wants to become one of my private students.

Let me be crystal clear... the strategies I'm about to share are not for unscrupulous investors looking to take advantage of desperate homeowners...

If that's you, please do us both a favor and stop reading this now.

But if you are committed to providing a win-win solution... to people in your community who desperately need your help...

Then you are about to discover a strategy that is working right now - in some of the most competitive real estate markets...

...transforming ordinary investors like you… into the TRUSTED EXPERT for a highly lucrative home-buying niche.

Imagine what your business would look like with a consistent stream of deals... all from motivated sellers in your market who... see YOU  as the Clear Choice!

When others start talking about you as the local "authority" in this specialized niche....  you can quickly become known as the trusted expert to sellers... and the envy of your competition.

This kind of status can provide a tremendous advantage when it comes to generating...

 A Steady Flow Of
High-Quality Motivated Sellers
CHASING YOU!

I'm not talking about something that could happen “down the road” or in the next year or two...

This the kind of recognition can be yours in the next 60 days ...even if you currently have little to no industry credibility.

And, without question, it's...

The most fun I've ever had
marketing my real estate business!

It's no secret... motivated seller leads are the life-blood for real estate investors... and competition for those leads are fierce...

I tried just about every type of motivated seller marketing campaign, tactic, and strategy you can imagine...

...we buy houses web sites... putting out bandit signs... 

...cold calling, mailing yellow letters and postcards to every list I could get my hands on... 

...pre-foreclosure, tired landlords, expired MLS listings, FSBOs, delinquent taxes, vacant and inherited properties... all the usual suspects...

It was so frustrating... I was spending so much time and money chasing motivated sellers... I barely had time to focus on the houses. 

Don't get me wrong... all these methods can work....but the results were so unpredictable.

I'm the type of person that wants to know first hand what works... and more importantly, what doesn't, and why...  

Well, it didn't take long for me to figure it out...

I was chasing the exact same motivated sellers.... as dozens of other local investors and wholesalers... and I was bombarding them with the exact same message. 

It felt like every lead that I talked to was getting the same pitch from multiple investors...  I was just another face in the crowd. 

Maybe you feel the same way too...

It was such a grind... sometimes they picked me... sometimes they didn't... 

...and when they didn't...  it was usually because someone else was willing to pay too much... 

At least I knew overpaying was no way to compete... In fact, it's one of the quickest paths to failure. 

I figured it was all a numbers game...  you have to play if you want to win... right?  At least that's what I thought.

...so like a lot of investors I continued to send out more yellow letters, put out more bandit signs, cross my fingers... and hope for the best. 

There had to be another way

Enough was enough, I decided to go back through all my deals and make a short list of houses that met these conditions... 

If I could figure out how narrow my focus ... to finding these types of deals... I could free up more time to spend on what I truly enjoyed in my business.

I can't say I was surprised... maybe a little disappointed...  that the majority of my deals did not meet all three conditions...

...but I quickly recognized a pattern in the ones that did... 

The sellers were senior citizens...

...there it was right in front of me... how had I not noticed this before? 

I was on to something...  

As I dug deeper it struck me... these leads did not fit the typical "Motivated Seller" profile... most of them weren't even on my yellow letter or post card mailing lists...

- They didn't owe back taxes.

- They weren't tired landlords.

- Their property wasn't vacant.

- They weren't FSBOs or Expired MLS Listings.

- They weren't in foreclosure (many didn't even have a mortgage).

In fact... these houses were not even in terrible condition... sure, most were severely dated ...and had quite a bit of deferred maintenance.... 

... but structurally... they were in good shape... just in need of some cosmetic updating... sometimes a new roof... or leveling

So...  why were they looking to sell? 

There was certainly a common theme...

In many cases... it was a family member of the homeowner who initially contacted me about buying the property ... 

...  there had been a change in the senior homeowner's needs... and in the best interest of their health and well-being...  remaining in the house just wasn't feasible. 

Hmm... if the leads didn't come from my marketing lists.... How did they even know to contact me?

I checked my records to see where these leads came from... Of course a couple of them found my website or saw a bandit sign...

But as it turned out... most of these leads came to me by happy accidents... 

It all started making sense

I noticed my close rate on these deals was pretty high... actually much higher than my overall close rate...

... and it hit me... If I wasn't getting these leads from  "yellow letter and postcard campaigns"... then neither were my competitors... 

That explained why there was rarely any resistance to my offers... they weren't being bombarded by other investors... promising to pay more.

I thought to myself...Could I have just discovered...

An Untapped Source of Motivated Sellers

These were ...high-quality leads... who were being completely ignored by my competition!

I double and triple checked my records... I found one seller that actually did get a higher offer from another investor...  and I had to know why they picked me.

So, I took a shot and called the family member who originally contacted me about the house... and flat out asked them...

WOW... that really opened my eyes.

As a former math teacher... I guess you could say that I have a gift... or maybe to some... a curse... for explaining things... 

...but he was right... I did genuinely care about his Mom... I wanted to make sure they knew all the options they had available... so they could make an educated decision ... even if it meant I didn't get the deal.

My Guiding Light

Every time I would go to an appointment to make an offer on a senior homeowner's house... I couldn't help but think of Momo. 

At 90 years old my Grandma was still independent. Even after Grandpa died she lived alone in the same house... for over 20 years. 

I remember how she would get cold calls pitching reverse mortgages... even visits from real estate agents... knocking on her door.... flowers in hand... wanting talk to her about listing her house.  

Momo never asked for any of this... it frightened her... these people didn't want to help her... they just wanted to help themselves.   

I never wanted to pressure or frighten these sweet people... so I made a promise to myself...  

It's been one of the core values in my business ever since... 

As I looked back through the other houses I bought from seniors ... I realized how similarly they all played out.  

Of course every situation was a little different... for some it was a sudden health crisis or death of a spouse... they needed to sell quickly to finance the care of their loved one... 

For others... the situation wasn't as pressing... but they knew the house needed work... and they didn't want the hassle of fixing it up and putting it on the market with a real estate agent.

Some just wanted to know what their options were... and I was always happy to help... whether they sold me their house or not...

In each case... I would listen to their situation first...  if I thought there might be a better option than selling to me... I told them about it... 

...If they still wanted to sell me there house... I would always make them a fair offer... and never try to steal their home....

Don't get me wrong... I love slam dunk deals...  but it's not my nature to take advantage of folks...especially with the tough decisions these families are facing.

It's also nice to know those core values don't go unnoticed... and are actually appreciated...  

...I now know for a fact... one of the reasons I get so many referrals from senior homeowners and their families is because...

They TRUST ME

Cultivating trust through education... that was the key to success in this niche...

What a powerful revelation...  these three simple steps ... changed my business and my life forever.  

I had a fire in my belly... if I was going to truly commit to helping senior homeowners... then I had to educate myself... 

...I was determined to become an Authority in the senior housing niche... the more options and solutions I could provide sellers... the more deals I had the chance to close.

...I learned everything I could about senior housing... the costs... the different levels of care... types of facilities available... and the special challenges family members can face...

... just being knowledgable about senior housing issues...  gave me more confidence when speaking with sellers and their families...

I was able to empathize with the difficult decisions they faced... this put them at ease... it gave them comfort knowing that I understood their situation...

This alone set me apart from 95% of my competition... 

The next step was to go from.... the person who knew a lot about senior housing .... to the person who Wrote The Book on Senior Housing...

... So that's exactly what I did...

I took everything I learned... I answered every question I'd been asked by sellers... and every question that should be asked by sellers... I covered the pros and cons of all the options available...and put it into a  book...

 "HOME TO HOME - The Step By Step Senior Housing Guide" 

I printed up 100 copies... and gave them away...

People thought I was nuts...  they would say, "Why are you giving these away? You should sell them if you want to make your money back..."

I thought, why not... I put the book on amazon... I get a handful of sales each month.. but it doesn't come close

The Ultimate Business Card

Having my own book has proven to be my most powerful tool for creating Instant Credibility and Trust ... it positions me as the Senior Housing Expert in the mind of my prospects!

The Celebrity Effect

Even though I was pretty confident my book would help establish credibility and trust with senior homeowners... I didn't realize how far it could go...

but the truth is... I never have and never will... be one those "ice in my veins" negotiators... 

...It's just not something I'm very good at... and even if I was... 

Fact is...I've yet to see a strategy that produces a more consistent flow of high-quality motivated seller leads who are pre-sold on working with me.

Why? 

Not only me...

I've been sharing this strategy with a handful of investors around the country and it's generating an immediate spike in new deals for almost every one of my students who put it into action.

And that's because it's the easiest and fastest way to absolutely nail THE most important piece in all of your marketing...